Developing the next generation of leaders
To create the seeds of new businesses,
Connecting with the community.
Through regional projects, we aim to enhance the self-reliance, judgment, and proposal skills of our employees and individuals.
Leveraging the knowledge gained from developing Disney theme parks and designing customer experiences.
A hands-on program.
Why this program is necessary
There is heat.
However, we don't have enough connection devices.
Cities have talented individuals with excellent skills in areas such as planning, marketing, public relations, sales, and design.
On the other hand, the region possesses many attractions that have not yet been fully recognized, including its culture, nature, food, crafts, and tourism resources.
However, in reality, even when these two parties meet, it often ends with learning, remains as an idea, and never progresses to implementation.
STAGE is more than just a place for learning.
This is a practical platform for developing people, discovering value, editing it into experiences, and moving forward as a business.
For people like this
This program is designed for people who have the following challenges or goals.
01
For corporations, business owners, and HR personnel
- We want to cultivate the next generation of leaders. - We want hints and seeds for new business ventures. - We want to create valuable connections with the local community. - We want our employees to acquire practical skills that are valuable outside the company.
02
Individuals and practitioners
- I want to create market value that doesn't depend on my job title. - I want to gain experience that will leave a lasting record. - I want to get involved in the local community, but I don't know where to start. - I want to work on projects with like-minded colleagues.
03
Local communities, municipalities, and businesses
- We want to make local assets marketable. - We want to collaborate with external talent on valuable projects. - We want to create a system that doesn't end as a one-off. - We want perspectives on experience design and brand re-editing.
What you can gain from this program
It doesn't end with learning.
Results and achievements will remain.
人が育つ
自走力、判断力、提案力を、座学ではなく実践を通じて育てます。
事業の芽が生まれる
This will generate ideas, themes, and perspectives that can lead to new businesses and regional collaborations.
Relationships are formed
This creates new points of contact that connect cities and regions, businesses and individuals, and businesses and society.
Don't let it end as just an idea.
Designing experiences and transforming them into businesses.
STAGE specializes in reinterpreting the value of companies and regions through the power of customer experience and storytelling, and turning it into a viable business.
We define the core of the business and brand, design the experience from there, and create a sales funnel.
We will provide this entire process in a way that closely resembles real-world practice.
What we value is not superficial ideas,
"Why are they chosen?"
"How can we make it memorable?"
"How can we keep going?"
The goal is to design it.
What we value most is MAGIC & LOGIC.
Not only creating experiences and stories that move people's hearts, but also making them sustainable businesses.
Conversely, the focus should not be solely on numbers and efficiency, but rather on designing value that attracts people, leaves a lasting impression, and makes them want to return.
MAGIC is about emotion, stories, experiences, and lasting value.
LOGIC is about user flow, revenue, reproducibility, and sustainable mechanisms.
STAGE will move back and forth between these two approaches, fostering the value of local communities and companies as a business.
Even just the emotion,
Let's not just settle for rationality.
How to proceed with the program
Let's start with a format that's easy to participate in.
The next step is full-scale implementation.
This program is designed not to create completely customized training programs for each company from the start, but rather to begin with a practical 2-3 day program that multiple companies can participate in.
When participants from different companies and positions interact through the common theme of "region," it generates perspectives and ideas that would be difficult to obtain within a single company.
Furthermore, for companies and participants who wish to engage more deeply, we will connect them with follow-up programs and individually designed programs.
Steps to implementation
STEP 1
導入相談
いま抱えている課題や目的を整理し、どの入り方が適しているかをご一緒に考えます。
STEP 2
参加型の
実践プログラム
2〜3日程度の共通プログラムに参加し、実践的な視点と企画のたたき台を持ち帰ります。
STEP 3
Review and organization of usage
After participating, you will organize what you learned and concretize how to apply it to your company and yourself.
STEP 4
Individual coaching to move on to the next stage
必要に応じて、企業ごとの課題やテーマに合わせて、プログラム内容や伴走の形を設計します。
人材育成にとどまらず、新規事業、地域連携、サービス改善など、次の実践につなげていきます。
Depending on the purpose, choose the most suitable form.
STAGE offers various options tailored to the specific circumstances of companies, individuals, and local communities.
It's designed to be easy to get started with.
Let's start with the common program.
We can develop customized designs and ongoing support as needed.
Corporate joint program
A practical program in which multiple companies participate, allowing participants to learn while incorporating perspectives from different industries.
Company-specific programs
Programs designed to meet the specific challenges and objectives of each company.
Individual participation program
A program in which individuals participate to build a track record and increase their market value.
Themes you can work on
Developing the next generation of leaders
New Business Development Talent
Regional collaboration, regional co-creation
Tourism, local products, and creating experiential value.
Improving hospitality
Customer experience design, CX improvement
Instructor/Producer
Practical knowledge,
To make it usable on-site.
This program is supported by members with practical experience in regional revitalization, tourism, customer experience design, and business development.
We'll move beyond theoretical knowledge and translate it into practical, usable forms for real-world situations, ultimately leading to practical application.
豊田 啓道（Hiromichi Toyoda）
地域創生・観光コンサルタント / CXデザイナー
株式会社オリエンタルランドに43年間在籍し、テーマパーク開発、新規事業開発、マーケティング、人材育成など、長年にわたり顧客体験価値の設計に携わる。
ディズニーリゾートを含むテーマパーク開発や観光分野で培った知見をもとに、現在は地域創生・観光戦略の実務家として、全国各地の自治体や地域プロジェクトで活躍している。
地域力創造アドバイザーとしても、多くの地域に伴走しながら、地域資産の再編集、観光戦略、体験価値づくりに取り組んでいる。
Atsushi Nishimura
CX Producer / Regional Revitalization & Business Producer
He has worked at Oriental Land Co., Ltd., ANA, and Shiseido, where he has been involved in customer experience design, development of marketing plans based on CX design, brand strategy, and project management.
I have been involved in conceptualizing and implementing strategies to create viable businesses by organizing the value of companies and brands, and editing it into experiences that attract people.
Currently, as the representative of STAGE Co., Ltd., he is working to connect the value of Japan to new products and experiences by defining the core of regions and companies, re-editing regional assets, designing experiential value, developing businesses, and building sales channels.
Using practical methods for experience design,
Develop the ability to influence the local community.
This is a 12-module practical program designed based on the knowledge gained from working on theme park development and customer experience design, including at Disney Resorts. It is structured with an emphasis on translating theoretical knowledge into actionable steps that can be implemented in each region.
Theoretical Module
Eight theories of experience design
01
Behind the Magic
魔法の裏側
テーマパーク創成期のリアルな失敗と挑戦から紐解く導入。地域が輝くための根本的な力を、ケーススタディで体感する。
02
Guestology
Guest Understanding Science
We visualize visitors' behavior, emotions, and desires through data and observation. We create a foundation for scientifically elucidating the essential desires of people who visit a region.
03
Core Concept
Definition of Reason for Existence
Clearly articulate the "why" of the region's existence. Establish a core concept that will serve as the basis for all decisions regarding urban development.
04
Storytelling
Scripting an experience
Design stories where visitors to the region are the main characters. Acquire the skills to edit scattered local resources into a moving narrative.
05
Zoning
地域の役割分け
地域全体をエリアの役割ごとに区分けし、回遊性と個性を最大化する空間設計の考え方を学ぶ。
06
Scene Plan
五感演出・世界観設計
視覚・音・香りで没入感をつくる演出術。地域の「雰囲気」を五感で豊かにし、記憶に残る体験へと設計する。
07
Time Design
滞在時間最適化
滞在時間・満足度・消費単価の相関を理解し、地域全体の時間設計に活かす。体験の密度と流れをコントロールする手法。
08
Hospitality & Cast Magic
VIP精神とキャスト育成
すべての来訪者を「ゲスト」として迎える仕組みの設計。住民・スタッフをキャストとして育てる人づくりの実践論。
09
Business Integration
収益モデルと統合運用
持続可能な収益構造の設計と、実際に回り続けるオペレーションの仕組みづくり。全モジュールを統合し、事業として機能させるフレームを構築する。
Put what you've learned into practice in real-world situations.
We bring the perspectives and hypotheses designed with nine theoretical modules to real-world situations. Through a series of implementation processes, from interviews and proposal writing to presentations to stakeholders, we transform knowledge into practice.
Implementation module
Fieldwork
10
Field Research
地域調査実地研修
Conduct interviews with stakeholders and location scouting in the target area. A two-day, one-night practical training session to grasp the local situation and challenges firsthand.
11
Crisis Solving
Problem solving proposal
Integrate all modules and complete the implementation plan for the target region as a proposal. Produce concrete deliverables that will serve as tangible results.
12
Presentation
Final presentation
Presentation of proposals to mayors and local stakeholders, followed by a feedback session. Participants will gain experience presenting their ideas in their own words to actual decision-makers.
First,
Start with an entry point that suits your current challenges.
For corporate clients, we can create customized solutions based on our standard programs, tailored to their specific needs.
For individuals, we offer entry points that are easy to access, tailored to your goals and experience level.
We also welcome inquiries from local communities, municipalities, and businesses.